About

Most of what we carry is forgettable. A tote from a conference. A backpack that looks like ten thousand others. A bag printed with someone else's slogan, that cracks and peels after three washes.

We started Broidery because we think the things you carry every day should be yours — not chosen from a shelf, but made. So we built a design studio anyone can use: type your words, pick your thread, place it exactly where you want it. Then we embroider it — real thread, not a print — in the UK, made to order just for you. Nothing exists until you make it, so nothing goes to waste.

Hands designing on a laptop beside a scatter of embroidery thread spools, the real Broidery design studio open on screen

It's not merch. It's not fast fashion. It's a small, permanent thing that says something only you would say.

Why thread, not print

Extreme close-up of embroidered thread showing real stitch texture and dimension

Thread is tactile and permanent — it doesn't crack, peel, or fade like a print. It reads as craft and care, not mass production. Historically, embroidery meant minimum orders, specialist shops, weeks of waiting. We democratised it: one bag, designed by you, made to order.

Made here, made to last

An embroidered backpack hanging on a hallway hook, part of everyday life

Every bag is stitched to order in the UK — nothing is made until you design it, so nothing goes to waste. We keep the range small and the making slow, on purpose.

Carry your story. Design yours.